Iris Pharma
Given the pressures to maximise revenue during the patent life, pharmaceutical companies face the challenge of ensuring that the new products are launched with speed not only in leading regions such as North America and Europe but also in APAC and other fast growing countries.
The Iris Pharma Product Suite with its three products Market Development, Brand Development and Growth Management enables its customers to achieve faster time to market, higher sales and stronger brands.
Winner of the Industrial Application category: Iris Pharma is the only New Product Planning and brand management software solution tailored for the bio-pharmaceutical industry. It is a web-based enterprise wide platform, scalable globally, highly flexible and easily customisable. Customers include blue-chip bio-pharmaceutical companies such as: Novartis, Pfizer, Wyeth, Roche and sanofi-aventis.
