Benefits     Integrates with existing CRM systems Define KOL profiles, segmentation and networking mapping Manage all KOL activities with clearly defined processes and a common software platform Track the effectiveness of the KOL program implementation

Actual Customer Results     Co-ordinated communication with the KOLs from Marketing, Sales and Medical Better partnering and value added to KOLs across all tiers Visibility of all KOL activities and better Return on Investment Clear demonstration of value delivered by the medical team

Key product capabilities

• KPI reports and an Executive Information System Dashboard
• Unified and networked KOL management system to develop and execute a fully defined KOL strategic plan for your therapeutic areas and brands
• Total visibility for your cross functional teams in managing all KOL activities throughout the product life-cycle
• A strong collaboration network between your company and thought leaders resulting in superior advocacy and influencing
• Integrates with other Iris Pharma™ modules